Archideco*
Problem: High platform viewing metrics suggest interest but few conversions
Brief: Create a welcome email for an interior design company
Target audience: Middle-aged homeowners looking to update their space
Outcome: Click-through rate of 30%, increased enquiries and sales
Strategy
Warm and inviting language.
Simple, yet packed with confidence and expertise.
Just enough to want more.
*spec
Hayley Hickmott-Maurice | Copywriting Services 