Popsie*
Problem: Not enough awareness of whole brand – focus is on one product
Brief: Create a welcome email for a non-alcoholic beverage brand
Target audience: Socialites who are fed up with hangovers and tasteless second options
Outcome: Click-through rate of 29%, traffic increased on website by 20% in a month.
Strategy
Positive, ‘here for it’ vibes.
Suggestive of fun without consequences.
Informal and simple.
*spec
Hayley Hickmott-Maurice | Copywriting Services 