Thrive Fitness*
Problem: Brand needs more of a human touch to connect with clients
Brief: Create an informative and welcoming social post
Target audience: Reluctant, anxious people who want to improve their fitness
Outcome: Audience increase of 3% in 1 month
Strategy
Relatable and chatty tone gets to the heart of the issue.
Tangible examples make it easy for the reader to visualise – ‘It’s me!’
Tempting prompt to engage and keep the conversation going.
*spec
Hayley Hickmott-Maurice | Copywriting Services 