Hayley Hickmott-Maurice | Copywriting Services

📧B2B SaaS Spec Email

The Thinking

Asana are a global work management platform, with customers such as Amazon Fresh, Uber and Dr Martens.

I really like their concise and informative tone that leaves no room for nonsense sales patter. The facts do the selling.

With a compliment to start, case studies to support and a persuading call to action, this B2B email presents an enticing offer to a busy business owner.

The Copy

What could you do with 52 extra days a year? 

Hi Lauren, 

I noticed that you’ve recently launched your products in M&S stores. Congratulations to you and your team! 

Cross-department efficiency must be high on your agenda right now. I thought you might be interested in how we helped Benefit Cosmetics with their busy team calendar. 

After working with Asana’s centralised communication system for a year, Benefit Cosmetics saved 52 days of work. 

Asana’s templates and automatic date calculations shortened Benefit’s campaign timeline planning from one hour to just five seconds. 

Would you like to save time and increase efficiency at Child’s Farm? 

If so, I’d love to chat with you. Schedule a 15-minute call on my calendar today!

I look forward to speaking with you soon.

Kind regards,

Polly Cheston

Asana Representative