Hayley Hickmott-Maurice | Copywriting Services

e.l.f.*

Problem: Customers don’t always choose branded travel kits but opt for more ‘grab and go’ types

Brief: Write a product launch email for e.l.f’s new travel kit

Target audience: Holiday goers and regular travellers who suffer with blemish prone skin

Outcome: 23% (+10%) open rate and 5% click through rate (+3%)

Strategy

Conversational.

A charming and witty tone to reflect the brand voice.

A balance of connection with the reader, scientific backing and humour that prompts action.

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