Wildly Flora*
Problem: Crowded market locally and need to build community
Brief: Write an ‘About’ page for a florist
Target audience: People of all ages who love buying flowers all year round
Impact: Increased referrals and repeat customers
Strategy
I know that many florists have a deeply personal connection with their art. A great deal of hard-work and love goes into floral design.
A florist’s ‘About’ webpage shows their passion. Storytelling allows new customers to connect with Amy and deepens trust with her current, loyal customer base.
People love a good story and a human touch.
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Hayley Hickmott-Maurice | Copywriting Services 